🎵 All I want for Christmas is a new brand 🎵

Thinking of gifting yourself a fresh new look for the new year? Exciting! Crafting a new brand for your business is a big thrill, and it naturally throws up all kinds of questions about how the whole thing works. Queries and concerns I’ve heard include: 

“How long does it take?” 

“I don’t want to pay for Adobe software.”

“What if I’m oddly attached to the logo I created five years ago using PowerPoint?”

All valid things that we’ll address along the way if they come up. Here’s what else you can expect when we work together.

Delivery in approximately six weeks

Why that long? We need time to suss out the right approach. Collaboration takes time and rightly so - no post-rebrand regret (PRR, patent pending) here.

A lot of questions (but not an interrogation)

Creating a brand that you’ll love and that works for your business is about details. Details such as… 

• What does your business do?

• Who are your customers/Who do you want to be your customers? Are we talking athletes aged 18-25 who love supping bubble tea, or middle-aged musicians who prefer to down shots of espresso?

• What are your values?

• Who are your competitors? 

• Why do you want to change your brand? (if you have one already).

• What kind of assets will you need? (e.g. web banners, social media templates, an email signature…That kind of thing).

I’ll also ask the awkward money question (necessary). You don’t need a big budget, we just both need to understand what’s realistic based on how much you can spend, and most importantly, how that’s best spent.

A quote before we get cracking

My million questions also allow me to give you a comprehensive price so there are no surprises further down the road. If you’re happy, I’ll whizz an invoice over for half the amount before we start work. At this time of year, I also offer the option for 25% splits (January is 500 days long, and we’ve all got bills/taxes to pay). 

Three options for you to choose from and three-ish rounds of development.

These three options are most likely to be safe, radical and somewhere in between, so you’ll have choice, but not so much that it makes your brain melt. I’ll include a logo, marque, fonts, colours and a couple of things from the list of assets you’ve asked to be included to give you a clear idea of how each option would work in real life. These are initial designs for you to peruse and ponder over before we develop one route.

Why three-ish routes? I’m pretty flexible, but we don’t want to be here for a couple of years and three has proven to be a good number for me and my clients.

All your files supplied - ready for use

Once you’ve signed off on everything (hooray), I’ll package up all the various bits including the appropriate formats for print and digital and send them over with my final invoice. Don’t worry if you have the odd question about file types, font uploads and colours. Slamming the door shut and flipping the sign to ‘closed’ the minute I hit send isn’t my style. Happy to clarify. (And keep clarifying as time goes on - I love it when people stay in touch!).

Other than that, I’ll eagerly await seeing your shiny new brand in the wild. It doesn’t matter how many I create - the moment a brand makes its debut is a huge thrill, so please excuse excessive displays of your signage/website/stationery on my socials (with permission).

Ready for a refresh? Let’s start with a quick natter over your festive beverage of choice.